HALF A CENTURY OF INNOVATION.
Countless adventures. One trusted name in 4x4.
In 1975, a simple idea sparked a revolution in off road gear. ARB began as a one-man operation in a Melbourne driveway, where Tony Brown, after experiencing the limitations of off-road equipment during a trip to Cape York, decided to design and build more reliable, rugged gear. What started with hand-crafted roof racks and bull bars quickly grew into a trusted name in the 4x4 community.
ARB’s dedication to creating durable, adventure-ready products set the foundation for the brand’s journey, leading to its rise as a market leader in aftermarket 4x4 accessories, serving customers worldwide.
THE JOURNEY SO FAR
From those humble beginnings to becoming a pioneer in the off road industry, ARB’s journey is marked by innovation and an unwavering commitment to performance.
Over the years, ARB has introduced groundbreaking products like the iconic Bull Bar, BP-51 suspension, Air Lockers, Earth Camper, Altitude Rooftop Tent, Brushless Air Compressors and much more - all designed to elevate the off road experience.
With a legacy built on strength and reliability, ARB has grown alongside the off road community, continuing to engineer high-quality, tough products that help adventurers push the limits of exploration.
CELEBRATING THE ADVENTURERS WHO MADE ARB POSSIBLE
ARB has always been about more than just products—it’s about the people who use them. For five decades, you’ve trusted us to be part of your toughest recoveries, most breathtaking destinations, and the memories made along the way. From the dusty tracks to the frozen trails, from rugged terrain to the most unforgiving landscapes and so many more adventures—our gear has travelled the world with you.
This year, we invite you to celebrate with us. Share your ARB story, explore our heritage timeline, and join us as we look ahead to the next 50 years of adventure.
JOIN THE CELEBRATION
The adventure isn’t over yet. Follow along as we celebrate 50 years of ARB with exclusive content, throwbacks, and behind-the-scenes stories from our team and community.
Tag us in your adventures @ARB4X4USA & use #ARB50Years to be featured!
THE ROAD AHEAD
Fifty years of adventure, innovation, and forging new paths, ARB has come a long way, but the journey is far from over. With new innovations, bigger adventures, and the same commitment to quality, we cannot wait to see where the next 50 take us!
Thank you for being part of the ARB convoy! Here’s to many more tracks, trails, and adventures together!
