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ARB Minimum Advertised Pricing (MAP) Policy
(Updated March 2020)

Purpose

Air Locker distributes premium 4×4 accessories in the United States under the ARB, OME, IPF, Safari,
Outback Solutions, TRED, Bushranger, and Frontier brands (Products). These are specialty Products
which require considerable research, development, and expert sales support for the best customer
experience.

By setting and upholding MAP prices, Air Locker is establishing the appropriate value of its Products in
the minds of customers. This preserves the value of our key brands and, in turn, assists Air Locker’s
network of distributors by allowing them to preserve value in their businesses.

To support dealer pricing efforts, ARB publishes suggested retail pricing, which is above MAP, on our
website. We do this so that customers will be informed about the product value. ARB continues our
extensive national marketing campaign to assist with new product launches and to drive new sales to
dealer partners.

The MAP Policy does not fix a price at which the Products must be sold. Each reseller is expected to
unilaterally and independently determine the price at which it sells products to customers. The MAP
Policy only regulates advertised price, as described below.

All distributors are responsible for ensuring that they, and their wholesale customers, do not advertise
ARB, OME, IPF, Safari, Outback Solutions, TRED, Bushranger, and Frontier brand product lines below
ARB’s established MAP.

The MAP Policy also consists of ARB’s Unauthorized Reseller List. ARB’s distribution network is expected
to keep their internal networks informed and enforce the ARB MAP Policy by not selling to, or shipping
on behalf of, any Unauthorized Reseller.

Advertised Price

The advertised price, in this MAP Policy, refers to any publicly accessible display of product pricing. This
includes (without limitation) advertising billboards, newspapers, magazines, catalogs, brochures, direct
mail, retail flyers, television, radio, e-commerce, social media, forums, dealer internet sites, and any
method which uses the hypertext transfer protocol (“http”) or a link to a web-based shopping cart.

Advertised Price Requirements
The ARB MAP Policy requires that a price no less than the Minimum Advertised Price (MAP) be shown
on all Internet advertising (i.e., all levels of a website page above and below the shopping cart). The MAP
Policy covers (without limitation) banner advertisements, broadcast e-mails, destination pages and
third-party sites.

Resellers may offer value-added incentives such as free shipping, free installation, or a loyalty/rewards
program, if no mention of the monetary value is indicated.

If the reseller’s actual Internet selling price is lower than MAP, the reseller must still advertise at MAP,
but may list its actual selling price in the following locations:

    • On a private website that shows negotiated pricing between the reseller and a single
      customer, where only that customer has access to the site; and
    • In private email with a single customer, or in a telephone conversation or other discussion
      with the customer.

eBay and Other Auction Web Sites

“Buy it Now” options must be listed at a price equal to MAP or greater. For auctions, the reserve and/or
opening bids must start at MAP and may not include a “Buy it Now” option. Best-offer auctions are not
allowed.

Amazon and Other Marketplace Sites
When listing ARB Products on Amazon and other Marketplace sites, resellers are responsible for
managing settings and ensuring that listings comply with the established minimum advertised price
(MAP) for all ARB Products.

Product Bundles
When offering a Product bundle of two or more ARB Products, the minimum advertised price (MAP) for
the bundle must be equal to or greater than the combined MAP sum of the individual components.

ARB SKUs and Product Descriptions

ARB products advertised on the Internet must reference official ARB SKUs and Product Descriptions,
regardless of whether listings are on a private domain, social media, forum, or marketplace site. Official
ARB SKUs and Product Descriptions are available on the ARB USA website, ARB USA Customer Price List,
or by subscribing to ARB’S data provider.

MAP Policy Violations

First Infraction
The first time a reseller violates ARB’s MAP Policy, ARB will send a First Infraction Notification. The
reseller must bring the specified product pricing into compliance with the ARB MAP Policy within 24
hours of the notification. Failure to comply will result in a Second Infraction.

Second Infraction
The second time a reseller violates ARB’s MAP Policy, ARB will send a Second Infraction Notification. The
reseller will be placed on ARB’s Unauthorized Reseller List and all sales and shipments to the reseller, or
on behalf of the reseller, will be suspended for a period of 60 days from the date of the notification.

Third Infraction
The third time a reseller violates ARB’s MAP Policy, ARB will send a Third Infraction Notification. The
reseller will be placed on ARB’s Unauthorized Reseller List and all sales and shipments to the reseller, or
on behalf of the reseller, will be suspended for a period of six months from the date of the notification.
Any violation following the Third Infraction will result in more severe penalties, up to and including
Permanent Unauthorized Reseller status.

At its discretion, Air Locker may choose whether to act in relation to a breach of the MAP Policy. Failure
to act in relation to a MAP Policy breach will not be a waiver of any of Air Locker’s rights under the MAP
Policy.

Unauthorized Reseller List

The Unauthorized Reseller List contains the names of third-party resellers who have failed to comply
with the ARB MAP Policy or have committed intellectual property violations. Air Locker maintains the
ARB Unauthorized Reseller List and publishes for distributors on a weekly basis.

Distributors are expected to keep their internal networks updated to reflect the most current
Unauthorized Reseller data and abide by the ARB MAP Policy by not selling ARB products to any
Unauthorized Reseller or shipping ARB products on their behalf.

Third-party resellers will be added to the Unauthorized Reseller List when they have not corrected
minimum advertised pricing within the specified 24-hour period. There are three suspension levels:

  1. 60 days: Reseller fails to correct MAP within the specified period 24-hour period and is issued a
    second infraction notice.
  2. 180 days: Reseller fails to correct MAP within the second specified 24-hour period and is issued
    a third infraction notice.
  3. Permanent: Reseller fails to correct pricing despite multiple contacts and opportunities to
    comply with the ARB MAP Policy. Use of ARB copyrights, trademarks, logos, artwork, and
    marketing material will be prohibited.

Air Locker may, at its discretion, modify a suspension period or reinstate an Unauthorized Reseller who
has made proven efforts to improve business practices and comply with the ARB MAP Policy.

Purchase Audits

Air Locker will perform periodic purchase audits to identify which direct distributor is supplying a specific
Unauthorized Reseller.

ARB will contact the distributor with the results of a purchase audit and request that ARB product sales
to the Unauthorized Reseller cease immediately.

If an Unauthorized Reseller continues to violate MAP following a purchase audit, ARB may perform
additional purchase audits. Continuing to supply an Unauthorized Reseller despite ARB’s requests to
cease will be considered a direct violation of the ARB MAP Policy.

These efforts not only preserve the value of our key brands but allow our network of distributors to
preserve the value in their own businesses.

Click Here to download the ARB Map Policy

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