Toyota Land Cruiser 250 Gets ARB's Signature Touch

For a time, it seemed that the beloved Toyota Land Cruiser had disappeared from the U.S. market for good. While the rest of the world embraced the Land Cruiser 300, American off-road enthusiasts were left wondering if they’d ever see this legendary vehicle return to U.S. soil. But now, the wait is finally over. The Toyota Land Cruiser has made a triumphant comeback, blending modern technology with the rugged heritage that has defined the Land Cruiser name for decades.

To celebrate its return, ARB is outfitting the Land Cruiser 250 with an arsenal of premium 4x4 accessories, debuting at the 2024 SEMA Show. This build is equipped with the ARB Summit MKII Front Bumper for maximum protection, along with the ARB Summit Steps & Rails to reinforce its durability on rough trails. Additionally, the ARB BASE Rack ensures ample storage for overlanding gear, while the Old Man Emu BP-51 Suspension Kit is designed to handle the extra weight from all the added accessories, providing enhanced ride comfort and off-road handling.

With these top-tier enhancements, the Land Cruiser 250 is not only back in the U.S., but it’s ready to tackle the toughest adventures with unparalleled style and capability. Let’s take a closer look at how ARB has transformed this legendary vehicle into the ultimate overlanding machine.