Pulling All The Stops At The 2024 SEMA Show
Another SEMA Show is in the books, and ARB had an excellent showing. The industry trade show, held at the massive Las Vegas Convention Center, was estimated to bring in 150,000 visitors from all around the globe over four days, making it an excellent venue to debut the latest ARB 4x4 Accessories as well, as connect with jobbers, distributors, automotive media and content creators.
The Debut of ARB Zenith Front Winch Bumpers
The latest winch-ready Zenith bumpers were on display and installed onto a new Toyota Tacoma and Ford F-150 (and soon to be available for the Toyota Land Cruiser 250); they drew lots of attention. With their unique, low-profile designs, integrated winch mount (for 10K and 12K winches) space for lights, built-in armor, and red recovery points, the Zenith bumpers were a hit with truck and SUV buyers looking for a slim, rugged front winch bumper option. They were front-and-center, especially on our highly anticipated Toyota Tacoma.
New Toyota Tacoma Accessories
Speaking of Tacomas, our booth truck featured ARB’s latest products for the popular mid-sized pickup. In addition to the aforementioned Zenith bumper housing a WARN ZEON 10-S winch and Nacho Quatro Lights, this rig was equipped with the new ARB Ascent Canopy and BASE Rack, as well as BASE Rack Shovel Holder, Jerry Can Holders, Quick Release Awning Brackets, Spare Tire Trap, and T-Slot Adaptor.
This truck rolled on Method Race wheels and 35x11.5R17 Nitto Ridge Grappler tires with the all-new Old Man Emu BP-51 Suspension with new Upper Control Arms.
Additionally, the truck was made adventure-ready thanks to new ARB Summit Steps, ARB 1355 Drawer System and Slide Kitchen, and ZERO Fridge Freezer 47QT. Other new products for Tacoma included our upcoming ARB Floor Mats to help guard the flooring from debris.
The ARB-made Trailhunter Rear Bumper, which is available exclusively through Toyota AAP, was also on display, and helped showcase our trusted partnership with the OEM.
Built to enhance durability, performance, and off-road capability, the new Land Cruiser lineup features premium protection equipment, advanced suspension systems, and versatile storage solutions. Designed with ARB’s commitment to quality and engineering excellence, these accessories empower Land Cruiser 250 owners to tackle rugged terrains with confidence.
This year's SEMA also served as a launch platform for a lineup of premium accessories for the popular Ford F-150. Designed to elevate capability and style, these purpose-built additions include robust protection equipment, advanced lighting solutions, and cutting-edge storage options. The all-new F-150 accessories are engineered to deliver durability and performance, ensuring your truck is ready for any adventure.
ARB also launched its game-changing new Brushless Air Compressors. With both mounted and portable versions on display (as well as single and twin variants), these air compressors will take the legendary ARB Air Compressor line to new heights of performance and reliability. Plus, it gives buyers more options as our class-leading brushed legacy compressors will be sold alongside Brushless.
While we think they’re great, we weren’t the only ones. The compressors brought home not one, but two SEMA Global Media Awards. These accolades come from judges based in the international automotive media, and prove these compressors have what it takes to keep ARB at the forefront of the air compressor market.
A Great Show
The SEMA Show has long been the pulse of the automotive aftermarket industry and is where new products often come to life. Here, ARB connects with its trusted industry partners and media to show off its wares and remind them why the company is the off-road authority since 1975.
